Although
the industry of search engine optimization has progressed over the period of
time, however, the relevance and success of the SEO are questioned by some. For
instance, the keyword ranking techniques are one of the prominent features of
the SEO, most of the product owners like to get the high ranking in order to
increase the traffic and to improve the overall repute of the brands. However,
the new developments in the sector of paid advertising, and focus on the
universal search and query-based content have decreased the value of the old
style of keyword ranking to large extent. Therefore, most of the experts in the
SEO and digital marketing people are concerned with the degree of assets and time
involved in achieving the target of organic ranking
.
Keyword Rankings
In
the past, one of the successful ways of securing the online customers relied on
getting the high organic position, according to the ranking of popular search
engines, as the experts were interested in saving money spent on the paid
advertisement of the products or showed hesitation to use the means of e-mail
marketing. However, with the evolution of the social media at an unprecedented
rate, the attention was limited to the websites and people were warming up to
the idea of video marketing. In the simple world, the famous social media sites
targeted the young audiences who study in universities or those who prefer to
blog in addition to emerging new options for online marketing. As a result, the
product owners got exposure to the increasing power of the non-traditional
media power and it opened up new markets for them. Therefore, the contemporary
times offer various forms of options to promote the products due to the
exponential level of connectivity and interaction provided by the boom in the
non-traditional media or social media platforms and Amazon SEO. For instance,
the number of blogs and online apps to help you with almost everything has
become quite popular. But the negative consequence of the increasing options is
that the credibility of the organic keyword ranking is threatened.
New Niche Focuses on Conversions Rather
than Site Traffic
If
one compares the market dynamics with the contemporary setting, it becomes
clear that client’s preferred to spend money on links and various keywords, as
the viable mode of connection or reaching out to the audience was organic
ranking in the past. Likewise, the online presence of the brands was also
enhanced manifolds. However, in the backdrop of the uncountable options to
attract or appeal to the niches, the means have become convenient even for the
conversion and right environment. For example, the digital market enables the
product owners to increase the quality conversions rather than relying on the
traditional means to improve the traffic outcomes without any guarantees to
transform the access of the visitors into real sales or desired outcomes.
Moreover, another problem of the keyword ranking is that the target market can
access the website or content site without aligning with the content or really
engaging with the page. In addition, if your brand is at the top of the list of
search engines, it does not imply that all those people visiting your web page
will pay for the product, as the keyword merely determine the number of the
people accessing your content.
On
the other hand, the merit of the social media is that the market reach is
bigger than the impact of the keyword ranking, as the effectiveness of the
social platforms is more than the traditional ways in terms of finding the
like-minded people or required audience. Similarly, the task of finding the
right products is also easy for the customers or users. Also, the reach of the
brands to engage with the customers is more convenient in terms of building the
repute or image of the brand and interacting with the audience. In simple
words, the keyword ranking is not influencing particularly when it comes to the
social media, as the chances of engaging are less due to the absence of the link
between the brand and the audiences.
Premier keyword Rankings is
decreasing
Most
of the famous search engines are not only providing you the required
information, but they run as the business. Therefore, the strategies are aimed
at making inclusive changes in the wake of the developments taking place in the
digital world. For instance, the user experience is one of the main goals of
the search engines, which should be of high quality so that the user keeps
coming back to the search engine for certain query or problem. Likewise, the
option of personalized search or options in the local dynamics is one of the
priorities of the users, which ultimately decreases the significance of the
keyword ranking and it can make it obsolete in the long term.
Blending of Paid ads with Organic
Results
In
addition to the aforementioned reasons, the paid and product ads to get the
high level of queries are another contributing factor in diminishing the value
of the keyword ranking. As a result, the CTR of almost every organic position
or rank is lessened. For instance, the CTR of the first position on the famous
search engine was thirty-one per cent in the year of 2014 and the fourth rank
was able to bring the seven per cent of the CTR, which means that the new mixed
search results of the pages can provide better organic results in terms of
influencing the traffic of a site.
New Features
Furthermore,
the capability of the search engine to handle the query and demands of the
users seems to increase without having to go through the middle web sites or
content pages due to the introduction of the new features and free products
such as snippets and different definitions. Moreover, all those content pages
and websites that rely on the high traffic of the users and the ad rates results
also involve the role of these new snippets. So, the main purpose of a snippet
is to enhance the user experience in terms of providing the desired results and
customized results of problems. Additionally, the snippets help to enhance the
CTR by decreasing the power of the traditional ranking system.
